👉 The bias fluid, often associated with the concept of "emotional bias" or "affective bias," refers to a psychological tendency where individuals unconsciously favor information, people, or ideas that align with their existing beliefs, emotions, or values. This bias can manifest in various contexts, from personal relationships to professional decisions, leading to skewed perceptions and judgments. For instance, someone who strongly supports a particular political candidate might interpret neutral statements in favor of that candidate, reinforcing their pre-existing views and potentially ignoring contradictory evidence. This bias can impact decision-making processes, social interactions, and even scientific research, highlighting the importance of recognizing and mitigating such tendencies to foster more objective and balanced perspectives.