👉 Besmudging is a marketing technique in which businesses or individuals use negative advertising to make their product, service, or brand appear better than it actually is. This can be done by presenting a positive image of the product or service while minimizing any negative aspects that could harm its reputation or appeal to potential customers. The term "besmudging" comes from the Greek word "besos," which means "like" in English. It refers to an attempt to make something seem better than it is
