👉 The term "behavioural" refers to the study of human behavior and its impact on society. It encompasses a wide range of topics, including learning, cognition, social interactions, emotional regulation, decision-making processes, and cultural attitudes and beliefs. Behavioral studies are essential for understanding how individuals make decisions, interact with others, and respond to different situations. They also help in developing effective interventions, such as therapy or education programs, aimed at improving the well-being of individuals and groups.