👉 Barnumism is a type of advertising that emphasizes the positive qualities and achievements of animals, often in the form of exaggerated or unrealistic claims. Barnum's circus was known for its use of this method to sell tickets and attract crowds, but it also had some negative consequences, such as animal cruelty and neglect. Today, barnumism has become a controversial topic due to concerns about animal welfare and the treatment of animals in circuses.