👉 Attractability, in the context of marketing and business strategy, refers to a characteristic that makes a product or service more attractive to potential customers. It involves appealing to their needs, wants, and desires, thereby making them feel satisfied and wanting to buy from you. Attractiveness can be defined as being appealing to people's emotions, interests, and preferences in the way they perceive your products or services. It is not just about what is provided but also how it is perceived by the customer.
