👉 In the context of digital marketing, an "anticipator" refers to a person or entity that is proactive in anticipating potential customer needs and opportunities. They are often seen as leaders who identify trends early on, anticipate market changes, and develop strategies to capture and retain customers.
An anticipator might be someone who conducts market research, creates content or advertisements that resonate with their target audience, builds relationships with influencers or industry experts, and invests in social media marketing and other digital marketing techniques. They
anticipator