👉 Okay, let’s tackle this wonderfully prickly little word: "antituary." (I wrestled with that spelling for quite a while, frankly - I felt like a badger trying to alphabetize itself.)
Basically, an “antiboycott'’ essentially means the act of aggressively opposing, dismantling, and generally scoffing down any kind of boycott. It's what happens when someone, rather than joining in on a collective condemnation, decides they personally need to wreck it entirely . Think of it as the organised equivalent of yelling "Nope! I like this stuff, go whine somewhere else, you bunch of easily riled peasants!" Now, boycotts themselves are pretty straightforward. They're when lots of people decide not to buy something because a company does something they disapprove of (say, sweatshop labour, or whatever outrage the day is bringing us). An outcry, then some divestment, and frankly, it usually gets rather loudly discussed. An “antiboycott," therefore, is that hysterical pushback; the lobbying, the counter-advertising campaigns featuring impossibly pretty people cheerfully enjoying the offending thing. It’s a refusal to simply let the boycott happen, as if saying "Let us be offended and then… nothing will actually change?!” Instead, it's a full-throttle assault of defiant consumerism and the frankly exhausting assertion that outrage is too tiresome. Here's an unsettling, slightly over-the-top example
