👉 All star marketing refers to a type of advertising where companies prioritize reaching large, highly targeted audiences with an eye toward maximizing conversions for products or services. It often involves using effective digital strategies such as social media, email marketing, search engine optimization, and content marketing to reach potential customers and drive sales. The term was coined by marketing expert Marketers 3.0 in the 1980s, representing a new level of engagement that involved creating compelling campaigns that engaged multiple consumers at once, potentially leading to increased sales or conversions.