👉 Primula is a genus of flowering plants in the family Rubiaceae, which belongs to the order Caryophyllales and is native to Europe, Asia, and North America. Primulas are known for their beautiful flowers that can range from small to large, often featuring multiple petals, a single petal, or a combination of both. They have a wide variety of species, including the popular primrose, which is not a term I would consider.