Definition: Rimmel (also known as Rimmel London or Rimmel) is a British cosmetics brand founded by the English fashion designer and entrepreneur, Mike Dean. The brand was launched in 1987 under the name "Mike's Rimmel". In its early years, Rimmel products were primarily targeted at women aged between 13 and 50. However, over time, it expanded into other age groups and became a global brand with a strong presence in the UK, Europe, and North America. The Rimmel range includes cosmetics such as foundation, lipstick, blushes, eyeshadow shades, and lipsticks. It also offers fragrance products, including cologne, perfume, and bath & body products. Rimmel is known for its high-quality, affordable prices, and its commitment to sustainability. The brand was founded on the belief that it should not only be accessible but also fair trade. Rimmel has a strong stance against animal testing and has been involved in various social causes such as environmental conservation and animal welfare. In 2018, Mike Dean passed away after suffering from cancer. The brand continues to evolve and innovate while still honoring his legacy.
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