Definition: The word "hallmark" refers to a distinctive characteristic or feature that is often associated with an individual, place, product, or service. It is used in marketing and advertising to suggest something that people have come to expect from that product or service. In plain language, it means a characteristic that sets a particular item apart from others. For example, if someone has a unique hairstyle that sets them apart from everyone else, "Hallmark" could mean they have a striking appearance or style. This word can also be used in figurative and poetic contexts, such as when comparing two people to the same character in a play. The word originated in the 18th century and was first used by Thomas Parker, an English publisher of books, pamphlets, and other works of literature. It was popularized by Charles Dickens, who wrote the novel "A Tale of Two Cities" during World War I. Today, Hallmark is often associated with a specific product or company that customers can expect to find in their mail boxes: Christmas cards. In modern usage, "Hallmark" has evolved from its early association with a book publisher to become an enduring brand name for products and services related to holidays, such as Christmas trees, ornaments, greeting cards, and gift baskets.

Hallmark