Definition: Denim & Co. is a term used to describe the wide range of denim brands that exist in the market, with many being owned by large denim companies such as Levi's, Abercrombie & Fitch (AF&F), and H&M. The term "denim" refers to the fabric used to make jeans, while "co." indicates that there are multiple brands within one company. For example, Denim & Co. could refer to both a denim brand owned by Levi's and another brand owned by H&M. Overall, "Denim & Co." is a general term for the wide variety of denim brands available in today's market, with each brand unique and offering its own characteristics.