👉 The advertiser fluid, also known as programmatic advertising inventory, is a dynamic pool of ad space available for advertisers to purchase in real-time. It's part of the broader programmatic advertising ecosystem, where ads are automatically bought and sold through automated systems. Advertisers can bid on this fluid to display their ads on a wide range of websites and platforms, ensuring their messages reach targeted audiences across various digital channels. This fluid is constantly updated and optimized based on user data, ad performance metrics, and market trends, allowing advertisers to maximize their reach and efficiency while minimizing waste.
